AIR BD RESTAURANT [PART-3]

Logo:Logo is the sign of identification of a company which contains many information inside it. Such as our logo. We have made a combination of plane and restaurant in our logo. We hope that our logo has done it.

Slogan: For more than 100 years companies have used slogan in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service special or different. When done well, a slogan can become the center piece of a company’s identity.

Taking all things to account we have developed a slogan for our ‘Air BD restaurant’ and that is ‘a combination of airship and restaurant.’

Air-BD restaurant [part-2]

Dear readers today I am going to discuss the 2nd part.

Chapter 2: Unique Idea Development

Every business should have a unique selling proposition-it is the one thing that differentiates one’s business from every other one.

The type of restaurant we are going to develop is currently unavailable in Bangladesh. Because the inside shape of the restaurant is totally plane shape. We can challenge 100% that it is a unique business plan in Bangladesh. In our study we found that this type of restaurant is available in U.S.A.

Name: The name of that restaurant is Air BD restaurant. This restaurant is fully aero plane shaped even it’s outside shape as well. But interesting thing is that, this restaurant have economic, business and private section. Which help to make this restaurant unique.

We have given the name to our restaurant as ‘Air BD restaurant’because our restaurant have a very important similarity so that our target customer group can easily understand by hearing that this restaurant can be something new. This is our prime target.

Air bd resturant [part-1]

Hello readers. Today I am going to discuss my 1st lecture. the topic is a new business plan.
The business plan is about a new type of restaurant.

                             AIR-BD Restaurant

Chapter 1: Product Category Selection.

The category of our product is service. We have planned to set up a restaurant and it will fall under service category.

We are selecting that category because we are going to set up a restaurant and according to our study we found that restaurant falls under service category.

Restaurant business is a very old type of business according to history.

We are selecting that category because we want to provide catering service and different types of food item.

We are planning about a new type of restaurant which will look like an airplane from inside. It will be an unique design.

Our Restaurant will be located in Basundhara or Baridhara area on rent. Because most of the school, university, banks, hospitals, shopping malls situated in Basundhara or Baridhara. Also Basundhara or Baridhara is a residential area & many companies are situated here. The transportation facilities are also easy in this areas. It will cost 1 lakh taka dawn payment and nearly 50,000 taka rent per month.

Our service is very potential and new. As per our plan we will separate our restaurant into three parts.

1^st floor will be the economy class it will provide all customers food and beverage.

2^nd floor will be the business class. In this class customer will get Italian, Chinese foods as per their order.

3^rd floor will be the private reserved section. It will be the most expensive class just like a private plane.

The super-rich people will be able to take this floor on rent and perform their personal/family programs. There will be music system according to their choice.

Now comes existing market competition. As our service is very unique so at this moment we will not have to face any existing competition. But we have to take care for the future competition.