Presentation tips[part-9]

Background – Bad

lAvoid backgrounds that are distracting or difficult to read from

lAlways be consistent with the background that you use

Graphs - Good

lUse graphs rather than just charts and words

–Data in graphs is easier to comprehend & retain than is raw data

–Trends are easier to visualize in graph form

–

lAlways title your graphs

Presentation tips[part-8]

Background - Good

lUse backgrounds such as this one that are attractive but simple

l

lUse backgrounds which are light

l

lUse the same background consistently throughout your presentation

Presentation tips [Part-7]

Colour - Good

lUse a colour of font that contrasts sharply with the background

–Ex: blue font on white background

lUse colour to reinforce the logic of your structure

–Ex: light blue title and dark blue text

lUse colour to emphasize a point

–But only use this occasionally

Colour - Bad

lUsing a font colour that does not contrast with the background colour is hard to read

lUsing colour for decoration is distracting and annoying.

lUsing a different colour for each point is unnecessary

–Using a different colour for secondary points is also unnecessary

lTrying to be creative can also be bad

Presentation tips[Part-6]

Fonts - Good

lUse at least an 18-point font

lUse different size fonts for main points and secondary points

–this font is 24-point, the main point font is 28-point, and the title font is 36-point

lUse a standard font like Times New Roman or Arial

Fonts - Bad

lIf you use a small font, your audience won’t be able to read what you have written

l

lCAPITALIZE ONLY WHEN NECESSARY.  IT IS DIFFICULT TO READ

l

lDon’t use a complicated font

Presentation tips [Part-5]

Slide Structure – Good

lShow one point at a time:

–Will help audience concentrate on what you are saying

–Will prevent audience from reading ahead

–Will help you keep your presentation focused

Slide Structure - Bad

lDo not use distracting animation

l

lDo not go overboard with the animation

l

lBe consistent with the animation that you use

Presentation tips [Part-4]

Slide Structure - Bad

lThis page contains too many words for a presentation slide.  It is not written in point form, making it difficult both for your audience to read and for you to present each point. Although there are exactly the same number of points on this slide as the previous slide, it looks much more complicated.  In short, your audience will spend too much time trying to read this paragraph instead of listening to you.

Presentation tips [Part-3]

Slide Structure – Good

lUse 1-2 slides per minute of your presentation

lWrite in point form, not complete sentences

lInclude 4-5 points per slide

lAvoid wordiness: use key words and phrases only

Presentation tips[Part-2]

Outline 

lMake your 1st or 2nd slide an outline of your presentation

–Ex: previous slide

lFollow the order of your outline for the rest of the presentation

lOnly place main points on the outline slide

–Ex: Use the titles of each slide as main points 

Presentation tips [part-1]

Making PowerPoint Slides

Avoiding the Pitfalls of Bad Slides

Tips to be Covered

lOutlines

lSlide Structure

lFonts

lColour

lBackground

lGraphs

lSpelling and Grammar

lConclusions

lQuestions

Panam city

I visited panam city in Bangladesh on-25.12.2016; it is a beautiful place. I invite every people around the world to visit the place.

picnic

Engeneers foroum  observed there engeneers family day 2017 on 6.1.2017' the vanue was in mohommodia garden picnic spot. Manikgong. the percipation was in a large number. 2 dramas were performed. there was games for every age people. there was a reffel draw. 20 prizes were distributed among the winners. there were awards for new married copule. at last participatory prizes for all kids. 

Micro credit

Micro Credit experience and lessons in Bangladesh

Bangladesh, a country that was once internationally identified and derided as ‘bottomless basket’

is now known as the ‘motherland of micro credit’ or ‘university of micro credit’. Micro finance sector in

Bangladesh is relatively advanced in the world and has gone to earn global fame. Here, micro finance /

micro credit may be defined as “a small loan size with collateral free, short processing time, reasonable

delivery cost, easy installment repayment to the advantage of the loanee, disadvantaged target members. preferably distressed woman, supervised institutional structure, culture of sympathy and compassion, etc”.

Bangladesh government has always been supportive of micro credit programs/projects in both GOand NGO sectors. As many as 14 ministries and 26 department/agencies and hundreds of NGOs (15,000

registered with government’s NGO Bureau) and handful of financial institutions serve more than 12.5

million clients across the country. At present estimated effective target households for micro credit are

about 15 million (2,100 K calories). The hard-core poor (1,800 K calories) constitutes about 25 per cent of the total households. But there is a sub-set of the hard-core poor called the ultra hard-core poor or destitute that constitute approximately the bottom 10 per cent of the population i.e., around 3 million households who have been excluded from micro credit programs for various reasons. Total membership and borrowers under various organization are about 13 million and 12.5 million respectively. But by excluding 15 per cent overlapping the actual membership of borrowers stand about 9 million households. 

suggestion final

SUGGESTION FOR MARKETING MANAGEMENT

FOR OBJECTIVES

a)      MULTIPLE CHOICE QUESTIONS (MCQs)

b)      FILL IN THE BLANKS

c)       MODIFIED TRUE & FALSE

CHAPTER-1 DEFINING MARKETING FOR THE 21^ST CENTURY

·         SLIDES# 3, 5, 6, 8, 11, 14, 17, 20-31

CHAPTER-2 DEVELOPING MARKETING STRATEGIES AND PLANS

·         SLIDES# 6-9, 11, 13-21, 23-27

CHAPTER-7, THE 3^RD CHAPTER OF MID-TERM (PART-1) ANALYZING BUSINESS MARKETS

·         SLIDES# 5-14

CHAPTER-7, THE 3^RD CHAPTER OF MID-TERM (PART-2) ANALYZING BUSINESS MARKETS

·         SLIDES# 1-11

*THERE ARE SOME SLIDES THAT MAY ALSO BE IMPORTANT FOR THE DESCRIPTIVE QUESTIONS, SO STUDY THE SLIDES THOROUGHLY.

FOR DESCRIPTIVE QUESTIONS

a)      2 SITUATIONAL QUESTIONS (CASE STUDY LIKE)

b)      2 PICTURE TABLES

c)       1 BROAD QUESTION

STUDY THE FOLLOWING:

·         3 EXTENDED Ps

·         ANSOFF MATRIX (GROWTH STRATEGIES)

·         ALLIANCES

·         DEMAND STATES

·         10 CHARACTERISTICS AND BUSINESS BUYING DECISION MAKING PROCESS

TOTAL MARKS=50, BUT IT WILL LATER BE CONVERTED TO 40 MARKS.

Suggestion for mid-term

 TOPICS TO STUDY FOR BOTH OBJECTIVE AND DESCRIPTIVE QUESTIONS

·         4 Characteristics of Service (Intangibility, Variability, Perishability, Inseparability)

·         Product Mix, Product Mix Width, Length, Depth and Consistency

·         Brand Development Strategies

·         Brand Sponsorship Strategies

·         Bases of Segmentation and all of its variables (Study and understand the examples thoroughly)

·         Levels of Segmentation

·         Definition of the 4 Types of Target Marketing Strategies (Undifferentiated, Differentiated, Concentrated and Micro-marketing)

·         Definition of Marketing Channel, Merchant Middlement, Agent Middlemen

·         The Channel Levels (Direct and Indirect, Channel 1,2,3,4)

·         3 Distribution Strategies Exclusive, Selective, Intensive)

·         3 Types of Channel Conflict

Given below are some additional definitions that you must know:

·         Market Skimming Pricing: is a strategy with high initial pricing to “skim” revenue layers from the market.

·         Captive Product Pricing: involves pricing of products that must be used along with the main product.

·         Shopping products: refers to the consumer goods that the consumer carefully compares on suitability, quality, price and style in the process of selection and final purchase.

·         Unsought products: refers to the consumer goods that the consumer either does not know about or does not normally think of buying. So, huge advertisement and promotional activities are necessary to make them interested about the products.

Notice bord

PRESENTATION ON VALUE CHAIN ANALYSIS

v In groups of 5 membersprepare a presentation on the value chain analysis of a chosen manufacturing company in Bangladesh.

v Choose a manufacturing organization operating in Bangladesh and identify how they add value to their products and end-customers through their value chain.

v You must do an analysis of the entire value chain system of the chosen organization, including both primary and secondary activities.

v The presentation should not be more than 6 slides and the entire group will get 6 minutes maximum.

v  The presentation will be on the 9^th and 10^th lectures.

v  Also, submit a hard copy (printed copy) of the presentation slides.

v  You do not have to be in formal attire but must be presentable and properly dressed.

positioning

Price; Our price will be 4,500 taka in the market because we have to import it from USA at a price of $35 or [35*78]=2,730 taka+ import tax 500+vat 487.5. so total cost=3717.50 taka.

We can say that our product will be cost effective because if anybody parches a laptop today it will cost at least 25,000 taka. But we are providing the advantage of a mini computer at only 4.500 taka

Distribution strategy;  The distribution strategy means place. It also indicates that how will we make our product available to our target customers. It is important for us to make sure that the product is available to  the last user. Our product have so many feathers. If people buy our product then they will get multi benefits. They can have all of their computer related works in one device.

It is also very much cost effective for them because if anybody wants to buy a desktop then it will cost at least 50,000 taka. If anybody wants to buy a laptop then it will cost at least 25,000 taka. If anybody  wants to buy a smart phone then it will cost at least 50-70,000 taka. Though we want to sell our products to very large amount of people and we think that our product will get a large market share because its cost is very low. We have made a plan to establish a show room in Banani to sell our product. We will make our companies own facebook page so that we can reach to massive amount of customers. We will provide our product to the public and private university students specially EEE, CSE, MIS students so that they can use it for their research. As we set up our own show room so it will be much easier for us to distribute our product. We will also receive orders over phone and give home delivery to individual customers. we  can also provide our product to banks and insurance company so that when the employees of those companies will go to their customers personal then they can carry it to collect data.

We think that at the economic perspective of  Bangladesh the product is very cost effective and full of feachers. So we will have a very huge market. We can provide it to corporate office, airlines, banks, insurance, university..