Sunday, January 1, 2017

positioning

Price; Our price will be 4,500 taka in the market because we have to import it from USA at a price of $35 or [35*78]=2,730 taka+ import tax 500+vat 487.5. so total cost=3717.50 taka.
We can say that our product will be cost effective because if anybody parches a laptop today it will cost at least 25,000 taka. But we are providing the advantage of a mini computer at only 4.500 taka

Distribution strategy;  The distribution strategy means place. It also indicates that how will we make our product available to our target customers. It is important for us to make sure that the product is available to  the last user. Our product have so many feathers. If people buy our product then they will get multi benefits. They can have all of their computer related works in one device.
It is also very much cost effective for them because if anybody wants to buy a desktop then it will cost at least 50,000 taka. If anybody wants to buy a laptop then it will cost at least 25,000 taka. If anybody  wants to buy a smart phone then it will cost at least 50-70,000 taka. Though we want to sell our products to very large amount of people and we think that our product will get a large market share because its cost is very low. We have made a plan to establish a show room in Banani to sell our product. We will make our companies own facebook page so that we can reach to massive amount of customers. We will provide our product to the public and private university students specially EEE, CSE, MIS students so that they can use it for their research. As we set up our own show room so it will be much easier for us to distribute our product. We will also receive orders over phone and give home delivery to individual customers. we  can also provide our product to banks and insurance company so that when the employees of those companies will go to their customers personal then they can carry it to collect data.
We think that at the economic perspective of  Bangladesh the product is very cost effective and full of feachers. So we will have a very huge market. We can provide it to corporate office, airlines, banks, insurance, university..     


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