AIR BD- RESTAURANT [PART-7]

Chapter 5: Marketing Mix Development: Marketing Mix:The definition of Marketing Mix is a set of controllable technical marketing tools that a firm blends to gain the response it wants in their target customers. The tools are basically Product, Promotion, Place and Price.

Marketing Mix of air BD restaurant

1)  Product of air BD restaurant:

A] A)    Product variety: Air BD restaurant will offer a wide variety of products to its customers. It will serve beef, fish, chicken, prawns, rice & noodles, soup, vegetable, Chinese cuisine, chicken, prawns, rice & noodles, soup, vegetarian, beverages and desserts items.

B] A)    Quality:The definition of quality means the totality of the feature and characteristics of a product that bears on its ability to satisfy the customer’s needs. Air BD restaurant will offer good quality food to its customers in order to compete with the market competitors. It will observe with keen interest by the staff and is maintain with the help of highly efficient tools and machinery.

C]      Design:Air BD restaurant’s design is completely unique which will be quite favorable with the richpublic of Dhaka city and different than most of it’s other competitors.