Chapter 4: Target Customers GroupAs our
restaurant have 3 floors/category and every one’s service is different so we
have divided our customers into 4 categories.Middle upper
class, upper class, upper middle class and upper-upper class.In our economic class on an average all category
people can come. Because price is very
reasonable. In this section we are keeping more
seats because in this section the customervolume will be
large.Business class will have more facilities such as
local and foreign foods, waiters will be very experienced and trained. Furniture will be
world class. So for upper class it will be perfect.
Private section:
Private section will be 100% different from the other two. Because it’s shape,
furniture, space, other facilities all would be unique. If anybody comes that
section he/she will feel like boarding on a very expensive private plane. Here
sound system will also like plane. As it is very expensive so it is applicable
only for upper-upper class people.
Age: people of
all ages can come.
Gender: Both
male & female.
Income: very
high income people will come.
Profession:
Business man, CEO.Class: upper
middle class, upper class, upper-upper class.
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